July 5, 2016
8 Ways How Promotional Products Work for Your Business

Promotional products are a great way to attract new clients, increase brand awareness and ultimately grow your business. We’ve heard, “you have to spend money to make money.” But what, exactly, are we supposed to be spending our money on? There are proven, cost effective ways of marketing your company to an extremely large audience while doing minimal work – promotional products! If you’re new to the idea, you might be hesitant. Despite any fears you may have, continue reading and discover just what quality promotional items can do for your company.


1.) Opening Lines of Communication
The law of reciprocity: Give, and you shall receive.

Giving a gift or item to an individual promotes a feeling that they should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make them more likely to do business with you.

L.J. Market Research did a study and found 52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture.

Giving out promotional products is an effective way of starting a conversation with a potential customer. It allows you to “break the ice” and engage that person in conversation. Because you gave them something, they are more likely to listen to what you have to say.

2.) Drawing Attention
“Hey, Hey! Look at ME!”

Everyone wants to be the popular table at the trade-show. We all want attention for our companies and our brands and promotional products are a great way to attract that attention.

There is no more powerful word in the field of marketing than the word “FREE”, so why not offer free stuff? You now know how promotional products can help open lines of communication, but they can also get people to you all on their own!

Your trade-show booth can only be viewed from so far away, so how do you reach people all the way on the other side of the convention center? Easy! Send a promotional product after them! Those who receive one of your promotional items will likely be wandering all around the trade-show where others will see them.

Exhibit Surveys, Inc. who did a study that determined that there was a 176% increase in trade-show traffic to a booth that gave out promotional items.

3.) They Stick Around For A Long Time
“How do I still have this thing?”

Conventional advertisements generally run for a set period of time. TV ads might run for a few weeks, billboards for a few months, etc. Promotional products are a unique form of advertising that could potentially continue advertising to new target markets for an unlimited amount of time. Think about what promotional products generally are: note pads, pens, t-shirts, key chains etc. These items are not large or expensive; instead, they are simply useful. These types of items can easily be used in everyday life, making them susceptible to long term exposure.

The number of impressions with traditional advertising stops when the ad stops running on TV or in the paper. Promotional products never stop collecting impressions because they are constantly in use or being passed from one person to another. The cost per impression using promotional items is drastically less than that of traditional advertising.

4.) Increase Brand Recognition
Repetition, Repetition, Repetition!

Brand recognition requires repeated exposure to the brand name, slogan and logo. Seeing the same thing over and over is one of the best ways to remember something and that’s where promotional products come in.
Customers are more likely to remember your company if they have been exposed to it hundreds, even thousands of times. A promotional item has the ability to show off your brand on a daily, hourly and even minute-to-minute basis. According to Schreber & Associates, 39% of all people who have received a promotional product in the last 6 months can remember the name of the company associated with it.

5.) Promoting a Favorable Image
Psst! Wanna know a secret? I’m awesome!

Brand reputation can sometimes take a lifetime to develop into one that is particularly positive. Cut down on that time by using promotional items? Promotional items can also be given to employees to reward goals met, accomplishments and even just hard work in general. That particular employee will then, more than likely, continue their hard work at an equal or greater level because of the feeling of appreciation they received because of the gift.

6.) The Gift of Re-Gifting
This was useful to me, now I want to share it with you!

Re-gifting is generally a forbidden practice. The thought of someone passing on a well thought out personal gift to someone else generally promotes blood boiling anger but not in the case of a promotional product. If your promotional product is being passed along, you should be elated! People share; people share stories, emotions and most importantly, people share stuff. Recipients of promotional items are more than likely going to pass them along to someone else and this is exactly what we should hope for! The more a promotional item is passed along, the greater total audience it sees, the smaller your cost per impression gets and the bigger your smiles become. According to the Advertising Specialty Institute, 62% of those who receive a promotional product will give that item away before throwing it out.

Think of it this way:
1 person is given a promotional product. That 1 person exposes that product to 100 people. If you give out 100 promotional items and each of those items was passed around 100 times by its recipients, you will have gained 1,000,000 impressions with just 100 items!

That’s what we in the business call incredibly effective advertising.

7.) Don’t Limit Yourself to Just a Target Audience
More impressions = more business generated.

We’ve all heard about a target audience. What we often don’t think about is the possibility that our perfect customer is outside of our current targeting boundaries. That’s where promotional products can come in handy!

Promotional items have no geographic or demographic limitations and because of their mobility, items such as USB drives, t-shirts and pens have the ability to reach a vast number of people you may have never gotten the chance to advertise to.

8.) Sell More, Make More
A simple pen could be the reason for your largest client.

The whole purpose of advertising is to generate revenue for your company. The fantastic thing about promotional products is, that’s what they’re designed to do! Due to high exposure rates, promotional items create a positive affiliation with your company and can help to generate sales at an alarmingly rapid pace. This means you’re going to be recommended more often than a company who did not use promotional items because of your giving reputation and that’s a great feeling!